This service is designed for clients who know something is off in their measurement ecosystem, but do not yet have a clear view of where the gaps sit, how serious they are, or what should be fixed first. Martech audits are commonly framed around evaluating tools, data flows, effectiveness, integration quality, and strategic alignment against business needs.
- Conversion volumes across MMP / Analytics Tools vs Platforms do not align.
- iOS performance is poor, tracking is low, performance cost is high.
- Clients don't know their baseline/benchmark.
- Data confidence is low because there's no clear understanding of what is optimal.
- Reporting has become operationally heavy, with too much time spent validating numbers instead of using them.
- Tracking & Implementation - Setup across web, app, postbacks, and platform connections.
- Data Quality & Signal Integrity - Whether critical events fire correctly, pass the right parameters, and support the intended measurement use case.
- Attribution & Reporting Logic - Across analytics and media platforms.
- Tool & Integration Health - Overlap and operational dependencies between teams or systems.
- Process & Ownership - Playbooks and knowledgebases.
What you receive
Audit Guidance
What is working, what is not, and where the highest-risk gaps sit.
Prioritised Issue List
Ranked by business impact, data risk, and implementation effort, with defined stakeholders.
Debugging Analysis
Separates symptoms from underlying setup, integration, process, or governance issues.
Clear Recommendations
Where tooling, measurement design, or governance should change to reduce recurring operational friction.
Impacts
Clients get a clearer view of what the issues are, whose responsibility it is, and how to monitor and mitigate this in future with steps, checklists, and frameworks.
The result is a more reliable measurement foundation, quicker troubleshooting, better platform decision-making, and less wasted effort across various teams.
These audits have improved performance, reducing inefficiency and spend, and given a clearer understanding of the overall measurability of the business efforts in marketing.